Job Title: Social Media Coordinator

Location: Pleasanton, CA / Onsite / Hybrid

Company: Oakfruitland

About Oakfruitland:

Oakfruitland (OFL) is a top-tier California cannabis brand known for premium indoor flower, flavorful vapes, and pre-rolls at unbeatable prices. With a growing retail and delivery footprint, we're building a bold, community-driven cannabis culture both online and offline.

Job Description:

We're seeking a creative and data-driven Social Media Coordinator to grow and manage our presence on TikTok, Instagram, and X (Twitter). You'll develop content, maintain consistent posting schedules, and analyze performance metrics to help us reach and engage our target audience.

Responsibilities:

  • Plan, create, and publish engaging content across TikTok, Instagram, and X
  • Collaborate with the marketing team to align content with campaigns and product launches
  • Monitor engagement, trends, and platform updates to optimize performance
  • Track and analyze social metrics to evaluate content success and refine strategy
  • Respond to comments and direct messages to build brand loyalty and foster community engagement

Qualifications:

  • Proven experience managing brand accounts on TikTok, Instagram, and Twitter/X
  • Strong skills in short-form video and social content creation
  • Familiarity with social media analytics tools and performance reporting
  • Creative mindset with a sense of humor, trend awareness, and ability to maintain brand voice
  • Experience in cannabis, lifestyle, or youth-focused brands is a plus

Perks:

  • Salary: $69,000 - $79,000 / Annual
  • Flexible work options
  • Opportunity to shape the voice of a fast-growing cannabis brand
  • Staff discounts on all Oakfruitland products